click fraud

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  • Последнее сообщение 22 мая 2017 11:53
juha написал 01 февраля 2007 09:57

Обсуждение как-то было.

Even the bitterest of enemies can find common ground when reputation is on the line. That helps explain why Web-search rivals Google (GOOG ), Yahoo! (YHOO ), and Microsoft (MSFT ) together are supporting an effort to get a better handle on click fraud, a practice that inflates the cost of advertising on the Web.

Those three are among companies and groups that together will try to come up with a way to determine what makes a click legit. The Interactive Advertising Bureau announced the formation of the Click Measurement Working Group, in collaboration with all three of the search engines and the non-profit Media Rating Council, to produce a standard definition of a "click."

There's a lot at stake. Click fraud—using software or low-cost workers to repeatedly click on banner ads in order to artificially inflate the success of an ad campaign—cost advertisers just shy of $1 billion last year, according to an estimate by researchers at Outsell (see, 7/07/06, "Counting up Click Fraud's Toll". And Google and Yahoo! have been hit with multimillion dollar lawsuits from clients who say the companies don't do enough to combat click fraud.

Some advertisers complain that the search engines stand to benefit from a lax stance on fraudulent clicks, which, after all, can mean more money for an ad publisher that's paid based on the number of times an ad receives a click. Google recently heeded its constituents' call for increased transparency at least partially (see, 7/27/06, "Click Fraud: Google Comes Clean, Sort Of", but the problem is far from solved.

What Constitutes a Click?

BTW, clocking найти не удалось (и в обсуждении не упоминалось).

With the new-car market lagging and the used-car market catching momentum once again, sleazy middlemen and low-life used-car dealers out to make some cheap bucks (and give the honest ones a bad name) will be especially busy rolling back odometers.

That's right: Even though it hasn't received much press in recent years, odometer fraud is just as prevalent, if not more prevalent, than ever. "We see this with every economic period. When interest rates go up, more vehicles get clocked," said Richard Morse, director of the National Highway Traffic Safety Administration's Odometer Fraud Program.

Uncovering Odometer Fraud

The National Highway Traffic Safety Association estimates consumers will lose billions of dollars to odometer fraud this year. Despite efforts to combat odometer fraud – including tougher laws and increased enforcement – consumers are increasingly at risk to this age-old scam. Even digital odometers, which were thought to be less susceptible to tampering, can be cracked.

One Victim's Story
"The car was about 5 years old, looked to be in great condition, and I paid $6,000 for it," says Sarah Evenson. "I'd heard about rollbacks, but I was very surprised when I found out it had been done to my car." Sarah thought she'd gotten a great deal on the used car she bought through a private seller, but it wasn't long before it was giving her serious headaches.

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"It was burning oil. So I took it in to a dealer, and rather than deal with the repairs, I figured I'd just trade it in," she explains. The dealer Sarah visited was a CARFAX subscriber, who ran a report on the car using its vehicle identification number (VIN). He had bad news for her; a previous owner had pulled off a classic used-car scam—odometer fraud.

"The CARFAX report showed the car's odometer had been rolled back about 40,000 miles," Sarah said. Since the dealer could only offer her $900 for the car, Sarah decided to go ahead and spend $3,000 to replace the engine.

"It's really a huge problem," explains Jack Gillis, Consumer Federation of America and author of The Car Book. "We estimate 1 in 10 cars has their odometer rolled back. Sellers obviously make more money if a car's mileage is deflated."

Clocking an odometer is an industry term meaning a vehicle's odometer or documentation (or both) have been altered and the difference not disclosed to the buyer. It is illegal in every state. Auto experts say it's relatively easy to do. Not only does it affect the value of the car, it also makes it more likely the buyer will pay for repairs down the road.

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A. Багринцев написал 01 февраля 2007 09:34

Спасибо, возьмём на заметку.

Welearorway написал 19 мая 2017 10:28

Naboorsnaks написал 22 мая 2017 11:53